The Alkaline Water Company's progress with, and commitment to, its CBD-infused line of beverages." data-reactid="11">Seattle, Washington–(Newsfile Corp. – September 11, 2019) – CFN Media Group (“CFN Media”), the main company and monetary media community devoted to the North American cannabis trade, broadcasts the publication of an article overlaying The Alkaline Water Firm’s progress with, and dedication to, its CBD-infused line of drinks.

Cannabidiol ( CBD) is the primary lively ingredient in cannabis that does not get you excessive. Because of a variety of potential well being advantages, CBD-infused merchandise have turn into fairly the fashion over the previous couple of years. With the US’ federal authorities delisting hemp, and hemp-derived CBD, in final fall’s 2018 Farm Invoice, particular person states throughout the nation have been formulating guidelines and laws round CBD merchandise. The brand new regulatory atmosphere has spurred each public curiosity within the merchandise and company curiosity in creating and distributing CBD.

As with every gold-rush-style trade increase, there are younger upstarts, extra established corporations with trade experience, and entrenched corporations seeking to purchase their method right into a sizzling market. During the last couple of years, the broader cannabis trade has seen a few of these dynamics in play with established producers shopping for area of interest manufacturers, and multinational beverage corporations investing in cannabis drink initiatives.

The Alkaline Water Company Inc. (NASDAQ: WTER) (TSXV: WTER) lies squarely in the middle of these dynamics. Alkaline Water's flagship bottled water product, Alkaline 88®, has been driving impressive revenue growth for the company over the past few years as it cemented an extensive nationwide distribution footprint. With enhanced beverages (flavored, functional, etc.) becoming more and more popular, the company hatched a wholly-owned subsidiary called the A88 Infused Beverage Division. Recent developments show the company's commitment to fast-tracking CBD-infused product introductions as soon as regulations allow." data-reactid="14">The Alkaline Water Firm Inc. (NASDAQ: WTER) (TSXV: WTER) lies squarely in the midst of these dynamics. Alkaline Water’s flagship bottled water product, Alkaline 88®, has been driving spectacular income progress for the corporate over the previous few years because it cemented an in depth nationwide distribution footprint. With enhanced drinks (flavored, useful, and so forth.) turning into an increasing number of standard, the corporate hatched a wholly-owned subsidiary known as the A88 Infused Beverage Division. Latest developments present the corporate’s dedication to fast-tracking CBD-infused product introductions as quickly as laws enable.

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CBD Provide Deal and New Merchandise

Alkaline Water lately introduced a CBD oil provide settlement with Centuria Meals. Centuria has been producing top quality, hemp derived CBD oil since 2014, a very long time in the past on this trade. Importantly, the oil offered to Alkaline Water has the benefit of being water soluble. With out getting an excessive amount of into the science, CBD oil is mostly not soluble in water however solely soluble in lipids, or fat. This results in all kinds of points relating to bioavailability of the lively CBD ingredient when ingested, because the human liver filters out a lot of the oil earlier than letting it enter the bloodstream. The bloodstream is, after all, a water-based atmosphere. So making the CBD oil water soluble ensures the supply of a a lot increased focus of the lively ingredient, which is the purpose of shopping for CBD drinks within the first place.

Guaranteeing such a provide has spurred Alkaline Water to ramp up its CBD-infused product choices. The corporate had already developed a line of CBD water below the model title Soothe, and is now creating an array of CBD infused beverage photographs alongside CBD tinctures, capsules, and powder packs.

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Soothe drinks

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The corporate has moved aggressively over the previous 12 months or so into the comfort retailer distribution channel, distinguished from its intensive field retailer and grocery chain channels. Alkaline Water views comfort shops as a pure match for its new CBD merchandise. “We’re excited to announce the continued enlargement of our CBD product portfolio. Based on BDS Analytics, U.S. CBD gross sales are anticipated to surpass $20 billion by 2024.We anticipate to capitalize on this progress by means of leveraging our CBD product portfolio to speed up our entrance into the comfort retailer market which has been an early adopter of ingestible CBD infused merchandise,” said Richard A. Wright, President and CEO of The Alkaline Water Firm, Inc.

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The Funding Atmosphere

famously poured C$5 billion into Canopy Growth back in November, 2018. Diageo, maker of brands like Guiness and Smirnoff, has been rumored to be in talks with cannabis companies and its CEO recently stated the company is looking at the sector. Coca-Cola had been rumored to be in talks about an investment or partnership but has since stated it currently has no intention of entering the market. PepsiCo's CFO stated the company considers cannabis to be on the table on the same day the company said it is not entering the market." data-reactid="41">The blending of the beverage/meals and cannabis worlds has been pronounced over the past 12 months or so. With Canada set to legalize cannabis-derived merchandise (like drinks, topical lotions, extract-based formulations) later this 12 months, there have been offers and negotiations surrounding the house. Constellation Manufacturers, maker of alcohol manufacturers like Corona, Negro Modelo, and Black Velvet Canadian Whisky, famously poured C$5 billion into Cover Progress again in November, 2018. Diageo, maker of manufacturers like Guiness and Smirnoff, has been rumored to be in talks with cannabis corporations and its CEO lately said the corporate is wanting on the sector. Coca-Cola had been rumored to be in talks about an funding or partnership however has since said it presently has no intention of getting into the market. PepsiCo’s CFO said the corporate considers cannabis to be on the desk on the identical day the corporate stated it isn’t getting into the market.

These potential offers are all the partnership or funding sort. In a special vein, Mondelez Worldwide introduced the corporate is contemplating CBD-infused variations of snack staples like Chips Ahoy, Nilla Wafers, and Cadbury chocolate. It might have to attend a bit longer.

In the US, the Meals & Drug Administration launched an replace on its strategy to cannabinoids, together with CBD, in meals merchandise. Partially, “The U.S. Meals and Drug Administration (FDA) acknowledges the numerous public curiosity in cannabis and cannabis-derived compounds, notably CBD. Nonetheless, there are lots of unanswered questions in regards to the science, security, and high quality of merchandise containing CBD. The Company is engaged on answering these questions by means of ongoing efforts together with suggestions from a current FDA listening to and knowledge and information gathering by means of a public docket.”

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The replace signifies the physique is actively working towards a regulatory framework however cautions particularly about making claims of medical profit from CBD. So, although the Farm Invoice eliminated hemp from the checklist of harmful medication and lots of states have since handed laws permitting for the manufacturing of hemp, there may be nonetheless a little bit of wait-and-see happening within the US market.

strong revenue and sales growth over the past several years, such a move could be a major boon for the company considering all of the market dynamics discussed here." data-reactid="46">Alkaline Water is laying the groundwork for fast nationwide market entry now, creating a full line of merchandise that may be simply launched by means of its present distribution community as soon as the merchandise acquire approval. Contemplating Alkaline Water’s sturdy income and gross sales progress over the previous a number of years, such a transfer might be a serious boon for the corporate contemplating all the market dynamics mentioned right here.

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The Alkaline Water Firm Inc.
James Gilmore
Investor Relations
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Frank Lane
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